Alle Artikel in: english

Innovation Labs: Hot Shit from Berlin

I recently sat down with 15 executives of a large German corporation. You should have seen them roll their eyes when the L word came up: “lab” — a.k.a. innovation lab or creative lab or data lab. There are all kinds of words for it. And they have one thing in common: These labs are set up by companies that see themselves as sorely lacking in innovation. If new ideas were sprouts, these companies would be Antarctica. Innovation from the garage It’s a trend I’ve been noticing for about three years: Vast ice deserts of organizations set up up small, agile, tropical units, preferably in Berlin, Barcelona or the Valley, name them Something Something Lab, and hope to be blessed with a wealth of ideas to fertilize of the ice desert back home. In part, this trend feeds on the truism that companies like HP, Google, Apple & Co. were also founded in garages, in tiny units, cut off from civilization. Genius by minimization, so to speak. Freaky, unconventional, different, off the wall, and therefore …